Stamp 01
Geschäftshaus
The store exterior, its J. Reichenbach fascia visible above the ground-floor windows.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Twelve small windows into the store · c. 1910–1914
The J. Reichenbach advertising stamps
The firm printed its façade, staircase, fitting room and workshops small enough to hold in a hand. Together the stamps lead from the street through the rooms where people shopped and worked.
A historic photograph · c. 1925
Enter by the wooden staircase
The carved staircase rises past counters and long shelves of cloth. A clock, columns and the upper gallery give the store the scale its tiny stamps could only suggest.
Historic photograph
AI-assisted color interpretation · not a historical color photograph
Historic photograph source: Monika Lüdemann, Quartiere und Profanbauten der Juden in Halberstadt (TU Braunschweig, 2004); associated building-file citation: Stadtarchiv Halberstadt, Stadtbauamt 2/2485 and 2/2486. The color view is a 2026 Reichenbach Family Archive interpretation derived from the photograph.
Private collection · date not established
The store lit after dark
The family kept a large photograph of the façade glowing after dark. Its window displays and tall upper lights return the store to the nighttime street.
Private-collection original
AI-generated reconstruction · not historical evidence
AI-generated reconstruction · not historical evidence
AI-generated reconstruction · not historical evidence
AI-generated reconstruction · not historical evidence
All four original façade views are held in the Reichenbach Family Archive private collection. The full color view and three detail views are 2026 AI-generated reconstructions based on those originals; they are not historical photographs. Each reconstruction is paired with the historical photograph from which it was made.
Reconstruction layer · not historical evidence
The stamps, enlarged and interpreted
The surviving stamps remain the evidence. The color views below are modern AI reconstructions placed beside them so the tiny printed rooms can be read at human scale.
See the twelve stampsModern AI reconstruction · not a historical photograph
J. Reichenbach issued these Reklamemarken to promote the house. Their captions name the rooms the firm wanted customers to see: the Geschäftshaus, Lichthof, Treppenhaus, sales rooms, fitting room, made-to-measure department and workshops.
The stamps are promotional images, not neutral surveys. Each original remains beside an adjusted copy and a clearly labeled modern color visualization, so the printed object never disappears behind the interpretation.
Stamp 02
Geschäftshaus — second view
A second exterior approach showing the gabled roof and the full run of upper windows.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Stamp 03
Lichthof
The glazed light court, with a square column, balustraded stair and hanging stock.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Stamp 04
Treppenhaus
The main staircase between columns, with a chandelier and display cases beneath the flight.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Stamp 05
Parterre-Lokal
The ground-floor sales room looking toward a lit doorway, goods arranged along both walls.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Stamp 06
Parterre-Lokal — second view
A second view of the ground floor, with shelved stock and the staircase visible at rear.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Stamp 07
I. Etage
The first floor furnished as a salon, with wicker chairs, patterned rugs and tall windows.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Stamp 08
Knaben-Abteilung
The boys’ department, an open floor with cabinets, tables and columns.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Stamp 09
Anprobier-Raum
A fitting room appointed as a sitting room, with wicker armchairs and a mirrored door.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Stamp 10
Maß-Abteilung
The made-to-measure department, with cutting tables, shelving and a dress form.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Stamp 11
Schneider-Atelier
The tailors’ workshop, benches beneath the windows and finished garments along a rail.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Stamp 12
Zuschneider-Atelier
The cutters’ workshop, with cloth laid across a long bench and patterns pinned to the wall.
Original scan · Jüdisches Museum Berlin
Adjusted for legibility
AI visualization — imagined color and detail
Collection credit
Zwölf Reklamemarken des Spezialhauses für Herren- und Knabenmode J. Reichenbach, Halberstadt ca. 1910 - 1914, Papier; Jüdisches Museum Berlin, Inv.-Nr. 2015/1642/0, Schenkung von Peter-Hannes Lehmann
Published by permission of the Jüdisches Museum Berlin. Adjusted copies and AI visualizations are identified beside the originals; full credit appears above.
Return to the history
The stamps sold a modern shop. The people who stood in those rooms are on the family pages.